Victoria's Secret and "tween" girls (defined on Urban Dictionary as "a girl ages about 9-14...too old for toys, but too young for boys.") is not something I would say goes together. When I think of Victoria's Secret, I think of lacy barely-there camisoles, free panty coupons, and displays of push-up bras and more. I haven't been to a Victoria's Secret in a long time - I've been stuck in maternity panties. At almost 26 years old, shopping there is appropriate (and feasible if I want to spend that kind of money). I would never think to take a tween there and let her pick out lacy panties, thongs, and boy shorts with sayings on the rear. That's not my cup of joe.
So why is it happening? It is due in part to the marketing?
They did have Justin Bieber perform during their televised "fashion" show, he definitely appeals to the younger crowd. Did that help them reach a younger crowd? Is the company that hungry for profit that they have to target their marketing efforts to a younger and younger crowd?
"No one wants to be the girl with the ugly underwear!" says the mom blogger in this Good Morning America story
I'm sorry, but if you've visited any store (Target, Kohl's, Walmart, etc) in search of girls underwear, you can find cute prints that do not leave butt cheeks hanging out, or have lace on them. And really, who is going to SEE a 9 to 14 year old's underwear? Hopefully no one but her and the person washing her laundry (more than likely her mom)!
I remember being 9 - my underwear was either solid colored or had polka dots or stars or hearts - plain and did their purpose perfectly. I think my mom would have smacked me if she saw me with lacy little things, or something with the word "sexy" on the rear.
I have an almost 1 year old daughter, so we have quite a few years until we reach the stage of needing to buy bras, so what do you moms of tweens say? Are you okay with your 9 to 14 or so year old wearing Victoria's Secret?