Tuesday, 26 July 2011
A children's clothing and swimsuit company is supposed to have a website and catalog that appeals to children and parents, right? Both are tools to get the child interested, and to get the parent to approve and make a purchase. There's plenty of things that happen behind the scenes to produce a website and a catalog, and the general public isn't too aware of that. What they can gather though, is that models are required to show off the clothing and swimsuits. You see it on a body, on a real person versus a mannequin.
Well, it recently came into the public eye that a children's clothing and swimsuit company had some rather eyebrow-raising photos of young girls posing in barely-there swimsuits.
Let's take a look at the actual bikini in the above picture first. Can you see it? There isn't much fabric to it. The print is cute though... but if that's supposed to be a COVER UP skirt, then it's very misleading.
Now let's focus on the pose and the facial expression. I don't even notice that starfish because I'm noticing that this young girl is blowing me a kiss. Is that really necessary? Can't she just smile and act her age?
Here is another:
First of all, that certainly can't be her real hair color, it's a little too fluorescent, don't you think? And why is she so serious? Again, why can't she smile and be acting her age?
I'm only showing two of the photos here because in my opinion, they are bordering on child porn. If you want, you can browse the Submarine website yourself to see the others. What I don't get is why it's necessary for a company that sells only children's clothing (and only girls, nothing for boys), uses these kind of pictures. They don't appeal to young girls. Girls want to see smiles, laughter, fun swimsuits in settings they are familiar with like the pool, backyard, or ocean.
There are two things going on here:
1) Are the swimsuits too provocative for young girls?
2) Are these photos appropriate for a website and catalog of children's clothing and swimsuits?
What do you think?