Wednesday, 28 October 2009
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Why Is This Baby Einstein Thing So Shocking?!
I am a mother of 2 boys, an author and a business owner...my time is precious and my nerves are shot, yet I have never even ONCE thought to myself "Well if I plop my baby in his boppy pillow in front of the boob tube...he'll get smarter by staring at this video and I won't have to do anything... After all, it IS Baby Einstein!"
Come on people...REALLY?! Why is it so shocking that this doesn't work? Who thinks this way?! It doesn't take a genius to know that our babies rely on us for everything...food, movement (transportation and bowel), comfort, safety, joy and LEARNING! Baby Einstein was created to be a tool for connection and fun...not a substitute for parental involvement and education. Our babies learn by watching, interacting with and hearing US...not the TV, not the flashcards, not the CDs...US! If your baby is soothed by music, then sing! If they love the little animals,then buy a puppet and put on a show! Our babies are the only individuals with whom we can be ridiculous and silly and they love us even more for it.
Folks...give your kids and yourselves some credit. Our children were born with their own level of genius already in them...it's our job as parents to "nurture" it, not force it!
If the people bringing this suit would spend as much time talking to and playing with their babies and appreciating them for their UNIQUENESS as they did trying to figure out how to make them something they're not and then bilk Disney out of millions of dollars for failing them...they may have gotten their wish for that baby genius. But alas..Instead they are just creating a future generation of unaccountable cry babies and getting money they don't deserve for failing to do their job as parents and then blaming someone else.
Perhaps the true genius is the child who learns to take responsibilty for his/her actions despite their upbringing.
Tara Kennedy-Kline
Author of: Stop Raising Einstein; Discover the Unique Brilliance in Your Child...and You.
available at www.stopraisingeinstein.com
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Comments (19)
I haven't heard about this - there's actually a LAWSUIT? Man, people will sue about anything these days. Do you happen to have a link to an article?
Honestly, when i heard about this. I laughed. The stupidity in this country is amazing. I bought some coffee creamer the other day and the warning label said "WARNING NOT TO BE USED AS INFANT FORMULA"
Maybe they will keep them around with the warning label "WARNING WILL NOT MAKE YOUR CHILD A GENIUS"
Goodness people.
Oh how awful! Those videos were wonderful because they were an alternative to stupid cartoons and lousy music. What, did the complainers think that it was a magic pill? @Azruel@xanga - is so right, the reason babies develop their intelligence has more to do with parental involvement and early communication than with some video, no matter how good it is! TV and videos put the brain to sleep. Real life engages the brain.
I like baby einstein because the music is nice and the images are cool and creative. But i definitely dont think ONeill will be learning from them. Lol. I just use it when I need a break.
there is a lawsuit? Wow.
bravo!
UM the point is that Disney was promoting the videos as "educational." THAT'S why there was a lawsuit and that's why they are issuing refunds now. Get your story straight...some moms (naive ones, admittedly) actually believed the marketing scheme. I babysat for twins who's mother INSISTED they watch one Baby Einstein a day because she truly believed it made them smarter. And she was a bright woman!
And also, the videos actually MIGHT help your baby a bit...better than no interaction at all...but the point is that it's not AS GOOD as person-to-person teaching.
They are educational though.Maybe I'm the only one who willingly admits it, but my son gets the monthly books from that company's scholastic, and there have been several things in those cards and books, mainly terms, that I didn't know. My son doesn't live in front of the t.v., but he knows Mozart from Bach. I dont know why thats important, but until these tapes I did not.
ROFL. There's been evidence for a while that this was crap and still the world didn't get it... I just don't understand the masses' thought process!
I will interact with my children and not let a cartoon do it for me =)
It is silly and doesn't work except to make mommy and daddy think they are accomplishing something. Better is to play a lot of classical music or classical jazz(siriua/xm is easist) and read a LOT to the baby, always following the text with your finger even if you think the child is not paying attention. Avoid "educational" kids' TV like the plague. Better, chuck the TV out of the house altogether. Nothing will make your child "more intelligent" but you can engage his senses and interests to make better use of what he has. When he is first talking well and memorizing stuff, typically commercial jingles, make a game of memorizing useful information like the pythagorean theorum. Little kids are data banks craving data long before their minds start reasoning about the data. Give them data to think about so that when the neurons connect up they have more to ponder than Cheerios and cartoons.
@averyswife@xanga - I completely agree. Just because parents "should know better" (and let's be honest, the vast majority DO) does not make outright lying in your marketing acceptable. Completely valid suit imo.
You said it very well.
Oh my god, people are actually trying to sue Disney because Baby Einstein doesn't work? The fact that Baby Einstein doesn't work is not shocking to me. The fact that people are suing over it DOES shock me.
I agree with you 100%! Although, it really doesn't shock me that people expected Baby Einstein to work. There are a lot of parents (and I'm not saying all parents, obviously) that want so badly to just be able to plop their kid in front of the TV and forget that they are there for as long as possible and let the TV raise and babysit their children that they want something like Baby Einstein to work so badly!
That's bad parenting. I'm sorry, but it is. You need to be pro-active with your kids. And especially if you don't use something like it is supposed to be used, it will never work, no matter what it is or what you bought it for. :p Baby Einstein is really meant to be an enhancement tool for things that you are already doing for/with your baby. If you don't use it like that, you don't get anymore educational use from it for your child than letting them watch Spongebob.
And I hate to have this outlook, but I and many people I know have actually heard mothers say that they don't have to teach their children even the fundamental things like right from wrong because that's the daycare and school systems' jobs. Seriously! I was floored the first 25 times I heard mothers say this! How could any mother think that? O.o;
So, it doesn't surprise me that people wanted to use Baby Einstein like it was the best answer for a babysitter. :/
I can't imagine that this lawsuit will go very far. Wouldn't they have to prove that without Baby Einstein their child would have seen a significant difference in intelligence by the point that they brought the lawsuit against Disney in order to win or recover any damages? And how can they prove that? I don't know, seems a little impossible to me.
But, then again, it still amazes me to look back and think that that woman who got hot coffee to go from that fast food restaurant (i can't remember if it was McDonald's or Hardee's) and then spilled it on herself and then sued the restaurant because they didn't have a warning saying the coffee was hot won anything. But, from what I always heard she did win and that's why they have the Caution: Hot! all over the hot drinks. --;
So if something as silly as that can win, then I guess these people can win their case against Disney, but you know...I really hope not. This is a frivolous lawsuit and I always thought we were supposed to have laws in place to stop frivolous lawsuits. Because, they just cost the taxpayers time and money (especially money!) for no real reason.
Sometimes the audacity of people baffles me. o.O;
First of all a little factual knowledge can go a long way....this suit was not initiated by "parents" it was initiated by a special interest group.
The Campaign for a Commercial-Free Childhood, a Boston-based advocacy group, claimed "victory" Friday in its yearslong battle to protect consumers from falsely believing the videos could, for example, teach words to babies under 2 years old.
"We believe that this is an acknowledgment that baby videos are not educational," said Susan Linn, a psychologist and director of the campaign.
The campaign complained to the Federal Trade Commission in May 2006, saying claims made on "Baby Einstein" packaging and the Web site were not supportable by scientific research.
The basis of the suit is not that some particular person's child failed to get smarter but that the labeling in and of itself was false and/or intentionally misleading. If this type of labeling is allowed to perpetuate Hershey could label chocolate bars as "fights cancer" (after all dark chocolate has anti-oxidants!) and get away with it. That many, most or even all people may know better is utterly irrelevant to the point of the suit.
Disney has ALREADY capitulated and is offering $15 refunds for up to a certain # of dvds per consumer. Just wait to see how many people who "knew better" will line up anyway for their handout. I guess dishonesty swings all directions.
People are so dumb--most people are so willing to blindly buy into any gimmicky product that comes along without doing their own research beforehand.
My daughter is 7 months old, and her father and I have made it clear to friends and family that she is not to be watching TV for any reason at this point in time (that includes Disney channel, Baby Einstein, and all those shows that are supposedly for the benefit of very small children). We've gotten questions and comments about it, because in my experience, most people don't see the harm. I do see the harm, because I took the time to read up on it myself. Educational TV is still TV. There has been research to suggest that watching any TV before the age of 2 is linked to problems with attention span. Plus, there's the obvious--why plop my kid down in front of a TV when you could play with her yourself? Play some music in the background while you play with her, if you want her to learn about music. Play with some colored blocks if you want to teach her about colors. TV should not be doing those things for you.
I actually had another mom "brag" to me that her child was already watching the Disney channel--as if that was something to be proud of! The child is only a few months older than my daughter. This is the same mom who habitually makes comments to me that come off sounding like she knows best. I think she does mean well, but sometimes she sounds very condescending and she really has a way of making me feel about 2 inches tall sometimes. When she told me about her child watching (and enjoying) TV, I was thinking, wow, this is stupidity at its finest. Do some research, instead of blindly believing what you see and hear!
Man, I was hoping someone had a link or something so I could actually read about this lawsuit. So many people here seem to KNOW what it's all about, so I figure they know where I could find information myself...
i agree,using the tv to babysit your child won't work..now that he's over 1yr..he actually ENJOYS sitting there and watching certain things, like yo gabba gabba ok maybe not so much sitting, i'll dance and sing along with him. He'll request for me to put it on and scream out GABBA!! He likes to watch the things they teach and try to mimic everything. =) of course parents have to play too, randomly sing the songs and dance the dances, they really like you interacting with them along with their favorite cartoon! leaving a child alone w/ a cartoon, not for me...
HAHAHA!!!! I KNEW IT! I was the one who saw these ads and was like "It's a scam!" Dispite everyone's recomendations, I did NOT want to buy these tapes. Sure my child watches tv but its sorta of a "Hey look at that!" sorta of zoning out that makes them do it. I doubt those educational video games that you see 3 year olds play too. I dont think that they'll recognize that pressing the blue button will make the cow jump... I would be confused at that one at any age! So ya, Im just gonna do teaching the good old fashion way... point and say blue!lol. Hopefully the kids will get it enough to get into first grade. Now that's the tricky part..lol. I know this is off topic but why do they need to learn how to cut straight with scissors at that age anyways!!!!! >.>